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Alabama Outreach Guide for SUN Bucks

Summary

Thanks for participating in our SUN Bucks awareness campaign! In this Outreach Guide, we’ll review how the program will work in Alabama this summer, share ready-to-use communication materials, and equip you with knowledge about the program to support families in your community.

Throughout the guide, you’ll see materials with clear messaging to help ensure families in your school community can access this important food assistance during the summer months. For schools, we’ve provided messaging options for social media and school emails, text and newsletters, so that you can easily plug messages into the platforms used at your school. For other community partners and elected officials, we’ve provided materials directly for families that you can distribute as well as sample social media posts for you to add your logo too. For families, you’ll find a one-pager about the program as well as information on how to check your eligibility and apply. 

Strategy and Key Messages

The objective of our SUN Bucks communications campaign is to spread awareness and drive action.

Our key messages are simple:

  • SUN Bucks is here to help feed your kids when school’s out!
  • Some children will be automatically enrolled, while others need to apply.
  • We encourage you to check to see if you’re eligible, and sign up if needed.
  • SUN Bucks and summer meals are intended to work together to replace the loss of access to school meals during summer.

School Staff Fact Sheet

💡 We’ve designed an info sheet to help educate your staff and trusted community members, to ensure they have all the information they need to support families at their schools and understand SUN Bucks.

You can download this fact sheet and share it with staff who can help spread the word. This could include: Parent Resource Center staff, Parent Coordinators, Family Resource Officers, guidance counselors, Community School Coordinators and Directors, ESL staff, McKinney-Vento Liaisons, front desk staff, Child Nutrition Directors, staff involved in the Summer Meal programs, staff involved in school food pantry or food distributions, and school-based health center staff.

Social Media Content

💡 We’ve created seven different social media images & captions to use over the next months. Timing these messages will help to reach families in your communities right when they need them the most! Available in both English and Spanish (Spanish Coming Soon!)

CEP Schools: Messages & Materials

💡 We created specific messages and materials to use at CEP schools because it can be confusing to understand if children are receiving benefits automatically or need to apply. We want to work extra hard to inform these families! There are two email messages with guidance on timing of when to send them, text messages, robocall scripts, and a flyer that you can download and print.

Use the buttons below to jump to a specific resource!

Take Home Flyer

Robocall Script

English

Hello! This is an important message from your child’s school about signing up for SUN Bucks support.

SUN Bucks is back! This program provides $120 in extra grocery benefits to eligible families with school-aged children during summer break. Last year, it helped over 500,000 kids in Alabama access healthy food over the summer.

Most eligible families will be automatically enrolled, but some will need to apply. Signing up is quick and easy. Check if you need to apply at alabama-sunbucks.com/EBTEligibilityCheck.

Thank you and have a great day.

………………………………………………………………………………………………………………….………………………………………………………………………………………………………………….…………………………….

Spanish

¡Hola! Este es un mensaje importante de la escuela de tus hijos sobre cómo inscribirse para el apoyo de SUN Bucks.

¡Vuelve SUN Bucks! Este programa proporciona $120 adicionales en beneficios de comestibles a familias elegibles con niños en edad escolar durante las vacaciones de verano. El año pasado, ayudó a 500,000 niños de Alabama a acceder a alimentos saludables durante el verano.

La mayoría de las familias que califican serán inscritas automáticamente, pero algunas deberán solicitarlo. Inscribirse es rápido y fácil. Averigua si necesitas inscribirte en alabama-sunbucks.com/EBTEligibilityCheck.

Gracias y que tengas un buen día.

Text Message Content

Check out sample language for text message content below!

Text Message Material