
{"id":12925,"date":"2025-05-22T18:19:25","date_gmt":"2025-05-22T18:19:25","guid":{"rendered":"https:\/\/state.nokidhungry.org\/louisiana\/?p=12925"},"modified":"2025-05-22T18:19:25","modified_gmt":"2025-05-22T18:19:25","slug":"creative-connected-summer-outreach-tips-that-bring-families-to-the-table","status":"publish","type":"post","link":"https:\/\/state.nokidhungry.org\/louisiana\/2025\/05\/22\/creative-connected-summer-outreach-tips-that-bring-families-to-the-table\/","title":{"rendered":"Creative &amp; Connected: Summer Outreach Tips That Bring Families to the Table"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;12929&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Last summer, more than 1,200 people gathered in a city park in Morgan County, Tennessee, not for a concert or festival, but to kick off the district\u2019s summer meals program. With bounce houses, smoothie taste tests, giveaways, and even a mobile meal bus named \u201cGus the Bus,\u201d it felt like a celebration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When families know where and how to access free summer meals for kids, it means fewer children go hungry during the summer months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Summer meal sponsors have a great opportunity and a responsibility to ensure families know where and when meals are available. With thoughtful outreach and creative marketing, sponsors can increase participation, build community trust, and inform families of your summer meal program. Communication is key, and outreach doesn&#8217;t have to be boring. Explore creative outreach tips below.<\/span><\/p>\n<p><b>Use Every Communication Tool in the Toolbox<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">It takes more than one method to reach every family. Use a mix of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text and robocalls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flyers, posters, and yard signs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newspaper and radio PSAs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yard signs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s no need to start from scratch. Our<\/span><a href=\"https:\/\/state.nokidhungry.org\/program-toolkit\"> <b>2025 Summer Meals Outreach Toolkit<\/b><\/a><span style=\"font-weight: 400;\"> has everything you need, from press release templates to customizable social graphics, in English and Spanish.\u00a0<\/span><\/p>\n<p><b>Make QR Codes Your Best Friend<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Technology can make life easier, especially when plans change. QR codes are a low-effort, high-impact tool\u2014families who scan a code on a flyer, sign, or social media post are instantly linked to the most up-to-date information. Whether it\u2019s a change in site location or updated meal times, QR codes ensure that families always stay in the loop.<\/span><\/p>\n<p><b>Lean on Community Meetings<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You know your program, but others in your area might not. Consider hosting or joining community meetings to connect with local leaders, houses of worship, libraries, and civic organizations. These meetings are a perfect way to explain how your summer meal program works, explore potential partnerships, and learn about upcoming community events that could support your outreach. You may also serve meal samples to give attendees a literal taste of the good work you\u2019re doing.<\/span><\/p>\n<p><b>Create Theme Weeks That Kids Love<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Build each week around a theme\u2014like superheroes or beach day\u2014and invite kids to participate in the fun! These themes turn routine meal distribution into something children look forward to. You can offer small giveaways like T-shirts, cooler bags, stickers, or coloring pages. By making the summer meal experience fun and engaging for youth, families are more likely to return regularly and share their excitement with others.\u00a0<\/span><\/p>\n<p><b>Make It a Celebration by Hosting a Summer Kick-Off<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Kick-off events are more than just a marketing strategy\u2014they\u2019re a great way to build lasting community relationships. With activities like games, free books, educational booths, local vendor exhibits, and live broadcasts, the event not only introduced families to the summer meals program but also gave them a chance to tour \u201cGus the Bus,\u201d the district\u2019s mobile meal site. It\u2019s a fun, effective way to create excitement and awareness all at once.<\/span><\/p>\n<p><b>The goal is simple: meet families where they are. Repetition and visibility matter.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For a detailed overview of these best practices and tips, watch our webinar,<\/span><a href=\"https:\/\/bestpractices.nokidhungry.org\/resource\/slide-deck-and-recording-fueling-participation-boost-engagement-your-non-congregate-summer\"> <b>Fueling Participation: Boost Engagement In Your Non-Congregate Summer Meals Program Through Marketing and Promotion<\/b><\/a><span style=\"font-weight: 400;\">, to learn targeted techniques from experienced sponsors across the country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is one of the most effective tools for increasing participation in summer meals. Even if there isn\u2019t anything new or different to share, regularly promoting your program can remind families that summer meals are something they can rely on. With creative, consistent outreach, we can make sure every child has access to the nutritious meals they need all summer long.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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